General Information about the Course:
Establishment: University Of Tissemsilt, Faculty of Economic, Commercial and Management Science.
Department of Management Science.
Title of the course: Writing and Presenting Business Plans in English.
Code: UEF2.1
Duration: 01H30 per week / 45 H per semester.
Unit: Horizontal
Credit: 1
Coefficient: 1
Author: PH.D MEDDAS Ouahiba
Targed learners: 1st year of master's degree in Human Resources Management.
Assessment method: 100% oriented works are divided as follows: (Continuous online assessment + Tasks assigned to students + Students questioning... etc).
Course Description:
This course is designed for students in their first semester of a master's degree program in Economics, Commerce, and Management, with a specific focus on improving their English writing and presentation abilities for business plans. Students will get the ability to draft and give persuasive business plan presentations in the English language by combining theoretical education with practical exercises. The covered topics include executive summary, market analysis, strategy, and financial forecasts. Students will graduate from the course with the skills and knowledge necessary to present their ideas and business plans persuasively and effectively in English.
Course Main Objective:
Students' knowledge and proficiency in public speaking will grow as a result of these hands-on presentation workshops. In order to enable learners to prepare and deliver presentations confidently and professionally while also successfully engaging the audience in their business plans. The course's general objectives have been revised and made more specific:
- Develop skills to write clear, concise, and persuasive business plans in English.
- Learn the essential components of a business plan: executive summary, market analysis, financial projections, and implementation strategies.
- Enhance oral communication skills for presenting to potential investors or stakeholders.
- Build confidence in delivering professional, audience-centered presentations.
Content:
Week 1- Introduction to business plans and business english.
Week 2- Executive Summary.
Week 3- Company Desccription and Mission /Vision Statements.
Week 4- Market analysis and industry context.
Week 5- Products and services.
Week 6- Marketing and sales strategies.
Week 7- Operations and management plan.
Week 8- Financial forecasts and budgeting.
Week 9 - Writing style and Visual Integration.
Week 10- Preparing Oral Presentations.
Week 11- Pitching Techniques.
Week 12- Rehearsal Sessions.
Week 13- Final Presentations (part1).
Week 14- Final Presentations (part2).